LogoCREATOR PLAYBOOK
MODULE 05

Copyright & Originality

The most critical module for theme pages. Learn the difference between curation and theft.

THE GOLDEN RULE

Limited Originality guidelines are SEPARATE from intellectual property policies. Even if you have a license to use content, you can still be flagged if you don't add meaningful value.

Meaningful Enhancements (DO THIS)

Creative Editing

Splicing clips to tell a new story, creating a compilation with a specific narrative arc.

Voiceover & Commentary

Adding a persona or voice that guides the viewer, adds context, or provides analysis.

Data & Information

Overlaying pricing, stats, or performance details that weren't in the original clip.

Limited Editorialization (AVOID)
  • Simply adding borders or frames
  • Slapping a logo watermark on top
  • Changing background music only
  • Speeding up or slowing down the video
  • Reaction videos with no real commentary

PENALTY BOX

Limited Editorialization

Posting videos you didn't film with only minor, non-meaningful tweaks.

Aggregating

Compiling videos from multiple sources without adding your own creative input or value.

Duplicative Content

Posting content that already exists on Facebook without having a role in its creation.